Expert advice, industry trends, and strategic guidance to help you scale your firm
and deliver world-class financial advisory.
Brenda Jordan: From Surviving to Scaling – A Story of Resilience and Data-Driven Growth
Brenda Jordan, founder of SOBI Analytics, has built her career on one core belief: with the right insights, even the…
Stop Reporting the Past. Start Shaping the Future.
Why automating recurring reporting is the first move toward true financial leadership. For finance teams, there’s a moment that…
Delivering Clarity, Consistency, and Confidence in Financial Data
Why data quality isn’t just a technical issue — it’s a trust issue. When financial decisions go sideways, it’s…
The Cost of Delay
Why real-time insight is the foundation for faster, smarter decisions in modern finance. Ask any finance leader…
The Comparability Advantage
Why standardizing KPIs is the unlock for alignment, accountability, and action. Every finance team has metrics. But if you…
The Future of Accounting Is Already Here: Moving from Compliance to Clarity
The days of just checking boxes and looking at past data are over. Today’s clients demand more than just…
Navigating the AI Hype: Why Human Expertise and Process Still Matter Most
The word “AI” can bring a mix of interest, enthusiasm, and even fear. We see it everywhere, but what does…
Stop Drowning in Reports: Why Finance Leaders Must Automate to Unlock Strategy
Too many finance professionals spend more time reporting on the past than preparing for the future. …
SOBI Analytics Closes €1.7M Round to Enable Strategic Finance
SOBI Analytics, the platform designed to empower finance professionals, has successfully closed a €1.7 million funding round. This investment was…
SOBI Analytics Recognized in Business Post’s Hot 100 Irish Startups
SOBI Analytics has been recognized by the Business Post as one of its Hot 100 Start-Ups in Ireland, a list…
SOBI Analytics Secures €1.7 Million in Funding to Accelerate the Shift to Strategic Finance, Earns Spot on Business Post’s Hot 100 Startups
WICKLOW – November 12, 2025 – SOBI Analytics announced it has closed €1.7 million in funding, providing the capital to scale…
When Data Isn’t Trusted, Decisions Stall: Why Clarity is the Finance Leader’s First Job
A finance leader’s influence doesn’t come from how many reports they produce. It comes from the trust people place in…
A Simple Advisory Workflow Any Accounting Firm Can Use (And How to Operationalize It)
If you ask most accountants or bookkeepers what their clients want, the answer is usually straightforward. Clients want clarity. They…